The more that people feel you care about them, the more open they will be to your influence

“The more that people feel you care about them, the more open they will be to your influence.” Brian Tracy writes in an excellent blog post called The Friendship Factor.

I have to say this quote captures one of the most important realizations I’ve had in my professional life. When people really “get” that you care about them, they open up and listen to what you have to say. They trust that what you tell them is likely to be in their best interest. Unfortunately, many people try to gain influence over others through the use of negative tactics such as finding fault, attacking and criticizing. Time and time again, I see these people fail. And it is only because they failed to realize this important truth: if you want to change a person, group or organization: you have to first show you care, and they have to “get” that you care.

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